--- title: Roof Inspection Call Script and Tips | All Service Leads description: The word-for-word roof inspection call script for working a Signature Roofing Lead list, plus eight tips on when to call, how often to retry and keeping score. url: https://allserviceleads.com/call-script/ last_updated: 2026-09-11 --- # Roof Inspection Call Script What to say when you call a homeowner from a Signature Roofing Lead list, word for word, from the opener to the booked inspection. Below it, eight tips on when to call and how often to try again, and a tally sheet for your booking rate. The same script is on the page at https://allserviceleads.com/call-script/ and as a printable PDF at https://allserviceleads.com/call-script/roof-call-script-and-tips.pdf. Lines in quotation marks are said word-for-word. Text in [brackets] is swapped for the homeowner's own details. ## 1. The opener "Hey [Name], how's it going? I don't know if you remembered but we actually talked around [a month / a few weeks / a few days] ago — I'm just following up to see if someone got a chance to take a look at your roof?" PAUSE. Let them answer. ## 2. Whatever they say next **"Yeah, someone already came out."** "Oh good, glad you got that taken care of! Real quick — who'd you end up going with?" Write down the name. Then: "Appreciate it — have a good one, [Name]!" Hang up. **"I don't remember that."** "Yeah, I can imagine a lot of people forget — you actually reached out to me to inquire about fixing your roof. With that said, was anyone able to take a look yet?" No, nobody's looked: go to Step 3. Yes, handled: "Oh good, glad you got that taken care of! Have a good one." Hang up. **"Who is this?"** "Oh sure — I'm [Your Name] with [Your Company]. You put in a request about your roof." Keep going. ## 3. Find out what's wrong "Oh okay — so what's going on with the roof?" PAUSE. Let them finish. Write it down. Nothing's wrong? "Oh no worries, glad everything's okay! Have a good one." Hang up. They name a problem? Keep going. "Okay, got it — yeah, that's worth taking a look at. Let me just run through a few quick things I've got on file, make sure it's all still right." 1. Roof type: "So it says here you've got a [asphalt shingle] roof — did I get that right?" 2. Roof age: "And it's around [10 to 20] years old — sound about right?" 3. Owner: "And you're the owner of the home, right?" 4. Address: "And I've got the address as [address] — that's still the place?" 5. Email: "And [email] is still good for you?" 6. Insurance, always ask this one last: "Last one — do you have homeowner's insurance on the place? Only reason I ask, if this turns out to be storm damage, I can help put together what you'd need for a claim while I'm out there. Which company are you with?" Won't say? "No worries at all." Write declined and move on. ## 4. Book the appointment "Okay perfect, [Name] — that's everything I need. Let's go ahead and get you on the schedule so I can come take a look in person." "Does [day / time] work, or is [other day / time] better for you?" PAUSE. Wait for a day and time. "Great — I'll see you [day] at [time]. I'll give you a call about 15 to 20 minutes before I head over so you're not waiting around." "Should take about 15 to 20 minutes to walk the roof and give you a clear picture of what's going on — no charge for the visit. Sound good?" Yes: "Perfect, see you then, [Name]!" Hang up, booked. Hesitant: "No problem — what would work better for you?" Re-offer. Firm no: "No worries at all, I'll let you go — have a good one." Hang up. ## How to call your leads Eight things that change how many of these calls turn into a booked inspection. 1. **Call fast.** The sooner you call after your list lands, the better it works. These homeowners asked about a roof — that interest fades every day you wait. Same day, same hour if you can. 2. **No answer? Call right back — twice.** People often don't pick up a number they don't recognize the first time, but will on the second or third try in a row. Call again immediately, then once more a few minutes later. Three quick tries beats one attempt spread across the day. 3. **Still nothing? Send a text.** A short text after a missed call gets callbacks even when the call itself got ignored: "Hey, this is [Name] with [Your Company] — tried calling about your roof, give me a shout back when you get a sec." 4. **No pickup at all? Try again in 2 weeks.** Don't cross a number off after one miss. Busy isn't the same as not interested. A second pass two weeks later on everyone who didn't answer is normal, and it works — some of your best bookings will come from the redial, not the first call. 5. **Have someone else try the redial.** If you've got a partner or a crew member, let a different voice make the second attempt — a man the first time, a woman the second, or the other way around. Some people simply respond differently depending on who's calling. 6. **Call in the early evening if you can.** Most homeowners are easier to reach after work than in the middle of the day. Late morning to early afternoon is the hardest stretch. Avoid calling right at dinnertime. 7. **If they don't remember asking — that's normal.** The opener mentions that you talked a few weeks ago on purpose. It gives them a sense of familiarity so you don't come across as a random roofer calling out of nowhere. Don't let it throw you off — run the line in Step 2 and keep going. 8. **Keep score.** A simple tally tells you your real numbers fast. Once you know how many calls it takes you to book a job, you'll know exactly when it's worth ordering more leads. ## Keep score Tally each call as you go, one sheet per list: calls made, no answer, talked to, booked, not interested. Booked ÷ Calls Made = your booking rate. Track it every list; when it holds steady, you know exactly what a new list is worth to you. The page at https://allserviceleads.com/call-script/ has a tally sheet that keeps the count in your browser. ## Need a list to call? Signature Roofing Leads are $5 a lead with a 50-lead minimum ($250 to start): homeowners near you who recently asked about a roof, with name, phone, address and the roof issue they reported. Order at https://allserviceleads.com/#order. This script is offered as a starting point for calling the homeowners on a list you bought; how you contact them is your responsibility, including the Do Not Call and calling-hours rules that apply where you work (see https://allserviceleads.com/do-not-call-rules-for-roofing-leads/). All Service Leads (formerly RoofRoof) is a lead-generation service and does not perform roofing work. We do not guarantee that any lead or call will become a sale.