---
title: Roofing Lead Cost Calculator
url: https://allserviceleads.com/roofing-lead-calculator/
last_updated: 2026-09-12
---

# Roofing lead cost per booked job calculator

Price per lead is not what a lead costs you. Cost per booked job is price per lead divided by your lead-to-job rate, and break-even is price per lead divided by your gross profit per job.

## What does a roofing lead actually cost you?

Divide what you spend by what it produces. A $5 lead at a 5% lead-to-job rate costs $100 per booked job; a $150 inbound call at a 30% rate costs $500.

```
cost per booked job = price per lead / lead-to-job rate
lead-to-job rate     = contact rate x appointment rate x close rate
break-even rate      = price per lead / (average job value x gross margin)
```

## What does a booked job cost at each price and close rate?

| Price per lead | 1% | 2% | 5% | 10% | 20% | 30% |
| --- | --- | --- | --- | --- | --- | --- |
| $5.00 Signature Roofing Lead | $500.00 | $250.00 | $100.00 | $50.00 | $25.00 | $16.67 |
| $25 shared marketplace lead | $2,500 | $1,250 | $500.00 | $250.00 | $125.00 | $83.33 |
| $60 shared marketplace lead | $6,000 | $3,000 | $1,200 | $600.00 | $300.00 | $200.00 |
| $120 sole-buyer lead | $12,000 | $6,000 | $2,400 | $1,200 | $600.00 | $400.00 |
| $150 Roofing Inbound Call | $15,000 | $7,500 | $3,000 | $1,500 | $750.00 | $500.00 |
| $250 sole-buyer lead | $25,000 | $12,500 | $5,000 | $2,500 | $1,250 | $833.33 |

Rows are prices per lead: the two All Service Leads list prices, plus mid-points of published third-party ranges collected at https://allserviceleads.com/roofing-leads-cost/, where every figure carries its publisher, its date and its link.

## How do you use this without fooling yourself?

Measure your own rates before trusting them, over at least a few hundred leads. Count every lead you paid for, count a job only when it is signed, and use gross profit rather than job value. All Service Leads publishes no close rate, contact rate or customer result, because none of it is substantiated.

## Frequently asked questions

### What is cost per booked job?

Cost per booked job is what you spend on leads divided by the number of signed jobs those leads produce. It is price per lead divided by your lead-to-job rate. A $5 lead at a 5% lead-to-job rate costs $100 per booked job; a $150 inbound call at 30% costs $500.

### What lead-to-job rate should I use?

Your own, measured over at least a few hundred leads. If you do not have it yet, run the calculator across a range rather than picking one number. All Service Leads publishes no close rate, contact rate or customer result, because none of it is substantiated.

### What close rate do I need to break even?

Divide the price per lead by your gross profit per job. At $5 a lead and $3,000 of gross profit, break-even is 0.17% lead-to-job, so roughly one job in 600 leads. At $150 a call and the same profit, it is 5%.

### Does this calculator send my numbers anywhere?

No. It runs entirely in your browser. Nothing is submitted, stored or emailed, there is no signup, and the page works with the address bar as the only place your inputs are kept, so you can bookmark or share a set of numbers. That last part is worth knowing before you share one: your figures travel in the link, so a URL you send someone carries the close rate and job value you typed, and reloading it puts them in the page address like any other page you visit.

### Where do the preset prices come from?

The two All Service Leads prices are our published list prices. The others are mid-points of published third-party ranges collected on our roofing lead cost page, where each figure carries its publisher, its date and its link. They are there to give you a starting point, not as a quote from those companies.

## Buyer guides

- [Roofing lead companies compared](/roofing-lead-companies-compared/)
- [How to get roofing leads](/cheapest-roofing-leads/)
- [Exclusive vs shared roofing leads](/shared-vs-sole-buyer-roofing-leads/)
- [Roofing leads vs inbound calls](/roofing-leads-vs-inbound-calls/)
- [Are $5 roofing leads worth it?](/are-5-dollar-roofing-leads-worth-it/)
- [How many leads it takes to book one job](/how-many-roofing-leads-to-book-a-job/)
- [Do Not Call rules for roofing leads](/do-not-call-rules-for-roofing-leads/)

Last updated: September 12, 2026. All Service Leads (formerly RoofRoof) is a lead-generation service and does not perform roofing work.