Roofing lead cost per booked job calculator
This calculator turns a lead price and your own contact and close rates into cost per booked job: at a 5% lead-to-job rate a $3 lead costs $60 per booked job, and at an assumed 30% call-to-job rate a $150 call costs $500. Every number below is yours to set, nothing you type is sent to us, and there is no signup.
Key takeaways
- $3 Signature Roofing Lead, 150-lead minimum ($450 to start).
- $150 Roofing Inbound Call, 5-call minimum ($750 to start).
- Cost per booked job is price divided by your lead-to-job rate; break-even is price divided by gross profit per job.
What does a roofing lead actually cost you?
A lead’s real cost is its price divided by your lead-to-job rate: $3 at a 5% rate is $60 per booked job, $150 at an assumed 30% rate is $500. Break-even is price per lead divided by gross profit per job.
Set your own numbers above to see your cost per booked job and break-even rate.
The defaults are placeholders, not our figures. All Service Leads publishes no close rate, no contact rate and no customer result of its own, because none of it is substantiated. Use your own numbers, measured over a few hundred leads.
What does a booked job cost at each price and close rate?
At a 5% lead-to-job rate, a $3 lead costs $60 per booked job. A $150 inbound call at a 30% call-to-job rate costs $500; that 30% is an assumption, not a measured All Service Leads figure. The table below is the same arithmetic across the prices published in this market, and it needs no JavaScript.
| Price per lead | 1% | 2% | 5% | 10% | 20% | 30% |
|---|---|---|---|---|---|---|
| $3.00 Signature Roofing Lead | $300.00 | $150.00 | $60.00 | $30.00 | $15.00 | $10.00 |
| $25 shared marketplace lead | $2,500 | $1,250 | $500.00 | $250.00 | $125.00 | $83.33 |
| $60 shared marketplace lead | $6,000 | $3,000 | $1,200 | $600.00 | $300.00 | $200.00 |
| $120 sole-buyer lead | $12,000 | $6,000 | $2,400 | $1,200 | $600.00 | $400.00 |
| $150 Roofing Inbound Call | $15,000 | $7,500 | $3,000 | $1,500 | $750.00 | $500.00 |
| $250 sole-buyer lead | $25,000 | $12,500 | $5,000 | $2,500 | $1,250 | $833.33 |
Rows are prices per lead: the two All Service Leads list prices, sold with a 150-lead minimum ($450 to start) and a 5-call minimum ($750 to start), plus prices within published third-party ranges collected on the roofing lead cost page, where every figure carries its publisher, its date and its link. Columns are lead-to-job rates, the share of leads that become signed jobs.
How do you measure your own lead-to-job rate?
Measure your own rates before trusting them. Track leads to contacts, contacts to appointments and appointments to signatures for at least a few hundred leads. A guessed close rate moves cost per booked job by more than any price difference between vendors.
Three habits make the number honest. Count every lead you paid for, including the ones nobody called. Count a job only when it is signed, not when it is quoted. And use gross profit rather than job value, because a $12,000 job at a 30% margin leaves $3,600 to pay for everything, not $12,000.
Then compare vendors on cost per booked job rather than price per lead. A cheap lead worked badly is more expensive than a dear one worked well, and the arithmetic above is the only way to see which you have. The reasoning behind each input is set out in how many roofing leads it takes to book one job.
Frequently asked questions
What is cost per booked job?
Cost per booked job is what you spend on leads divided by the number of signed jobs those leads produce. It is price per lead divided by your lead-to-job rate. A $3 lead at a 5% lead-to-job rate costs $60 per booked job; a $150 inbound call at an assumed 30% costs $500.
What lead-to-job rate should I use?
Your own, measured over at least a few hundred leads. If you do not have it yet, run the calculator across a range rather than picking one number. All Service Leads publishes no close rate, contact rate or customer result of its own, because none of it is substantiated.
What close rate do I need to break even?
Divide the price per lead by your gross profit per job. At $3 a lead and $3,000 of gross profit, break-even is 0.1% lead-to-job, so one job in 1,000 leads. At $150 a call and the same profit, it is 5%.
Does this calculator send my numbers anywhere?
No. It runs entirely in your browser: nothing is submitted, stored or emailed, and there is no signup. Your inputs are kept only in the page address, so a link you bookmark or share carries the numbers you typed.
Where do the preset prices come from?
The two All Service Leads prices are our published list prices. The others sit within published third-party ranges on our roofing lead cost page, which gives each figure its publisher, date and link. They are a starting point, not a quote from those companies.
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Last updated: October 6, 2026. All Service Leads (formerly RoofRoof) is a lead-generation service and does not perform roofing work. We do not guarantee that any lead or call will become a sale. This calculator runs in your browser and sends nothing anywhere.