How Much Do Roofing Leads Cost in 2026?
Published 2026 roofing lead prices run from about $0.25 (aged, [4]) to $550 each ([3], [15]); All Service Leads sells them at $3 a lead (150 minimum) and $150 a call (5 minimum, [14]). ActiveProspect puts most published ranges at $50 to $500 (March 2, 2026, [1]).
Order roofing leads Order Inbound Calls
Questions? Call or text (301) 578-2467 or talk to a team member.
All Service Leads' minimum orders are $450 and $750, the same price in every state, with no contract, subscription or setup fee.
Key takeaways
- Published 2026 prices run from about $0.25 for an aged lead (Aged Lead Store, [4]) to $550 (Service Direct, [3]); ActiveProspect's range is $50 to $500 ([1]).
- All Service Leads charges $3 per Signature Roofing Lead, 150-lead minimum ($450 to start), and $150 per Roofing Inbound Call, 5-call minimum ($750 to start).
- Cost per booked job is price per lead divided by lead-to-job rate. At 1%, 2% or 5% (illustration, not a measured rate), a $3 lead costs $300, $150 or $60.
Every third-party number on this page carries its publisher, its date and a numbered link to its entry under Sources; an undated source is marked undated or given the date we checked it. All Service Leads is a lead vendor, and its two prices sit in the same table as everyone else's.
How much do roofing leads cost per lead?
Published 2026 roofing lead prices run from about $0.25 for an aged lead [4] to $550 at the top of Service Direct's published range [3], with All Service Leads at $3 a lead and $150 a call [14]. ActiveProspect's pay-per-call table goes up to $900 a call [1]; shared leads run $10 to $200 [4][7], single-contractor leads $40 to $550 [15] and pre-screened live phone handoffs from other vendors $200 to $400 [7]. Every figure below carries its source.
The wide spread is real, not a disagreement. ActiveProspect notes that some sources call $150 to $300 a typical roofing lead price while others say $200 to $500. It explains the gap as separate channels and markets lumped into one number (March 2, 2026, [1]). Prices by lead type, each with its source:
- By market size: $60 to $220 per roofing lead in 2026 for leads delivered to a single contractor (biddable, February 19, 2026, [9]). That runs from $60 to $100 in markets under 200,000 people to $140 to $220 in metros of 2 million or more.
- By intent and sharing: $150 to $180 for a high-intent lead delivered to one contractor, and $80 to $120 for one shared with 2 to 3 contractors. Affiliate leads run $60 to $70 delivered to one contractor and $20 to $30 shared (Fixr, undated, [6]).
- By channel: $0 to $50 per lead from local marketing such as SEO, referrals and door knocking, $50 to $150+ from do-it-yourself Google and Meta ads, and $80 to $180 from professional lead companies (Fixr, undated, [6]). Roofr puts the overall range at $15 to $300, with Google Ads leads averaging $50 to $150 and Angi reaching $200 to $300 (undated, [10]).
- Google Local Services Ads: roughly $25 to $80+ (ActiveProspect, March 2, 2026, [1]). SearchLight Digital's February 2026 benchmark puts the average at $162 across 888 contractors, the highest cost per lead of any trade (PipelineOn, May 21, 2026, [8]). Hook Agency suggests bidding $35 to $65 per lead in most markets (December 31, 2025, [12]).
- Vendor list prices, published by the vendors themselves: biddable charges $89 per lead and $399 per appointment (February 19, 2026, [9]). 99 Calls lists $54.99 per organic lead, $135 to $404 per Google Ads lead and $79 to $153 per Local Services Ads lead, as nationwide 10th to 90th percentile ranges (undated, fetched October 29, 2026, [13]). Service Direct lists $85 to $550 per roofing lead (undated, [3]). ActiveProspect reports the same range and says Service Direct delivers each lead to one contractor (July 28, 2026, updated September 9, 2026, [2]). All Service Leads charges $3 per Signature Roofing Lead and $150 per Roofing Inbound Call (October 1, 2026, this page).
The table puts the most-cited 2026 figures side by side, each with its source.
| Source | Typical cost per lead | Shared or sole-buyer | Notes and source |
|---|---|---|---|
| Angi | $15 to $85+ per lead, plus a possible monthly membership or advertising fee | Not stated by the source | Aged Lead Store, March 20, 2026, [4] |
| HomeAdvisor | $15 to $75+ per lead | Shared; the source says multiple contractors receive the same lead | Part of the Angi network. Aged Lead Store, March 20, 2026, [4] |
| Thumbtack | $10 to $50+ per quote sent | Shared bidding model; no guarantee the homeowner responds | Aged Lead Store, March 20, 2026, [4] |
| Modernize | $20 to $100+ per lead | Not stated by the source | Aged Lead Store, March 20, 2026, [4] |
| Google Local Services Ads | $20 to $80+ (Aged Lead Store); roughly $25 to $80+ (ActiveProspect); $162 average in SearchLight Digital's February 2026 benchmark across 888 contractors | Pay-per-lead from Google search; not stated as shared by either source | Aged Lead Store, March 20, 2026, [4]; ActiveProspect, March 2, 2026, [1]; PipelineOn, May 21, 2026, [8] |
| Sole-buyer leads (one contractor per lead) | $150 to $300+ (ActiveProspect); $100 to $300+ (Built-Right Digital) | Sole-buyer, per the sources | ActiveProspect, March 2, 2026, [1]; Built-Right Digital, April 29, 2026, [5] |
| Live phone handoffs of a pre-screened homeowner (other vendors; our Inbound Calls are not screened) | $200 to $400 per handoff (Website Depot) | Not stated | Website Depot, July 17, 2026, [7] |
| Pay-per-call, a related model billed per qualifying call | $100 to $900 per call (ActiveProspect table) | Not stated | ActiveProspect, March 2, 2026, [1] |
| Aged leads | $0.25 to $1.50 per lead | Resold; the source's table lists competition as "Minimal (most gave up)" | Inquiries submitted weeks or months earlier. Aged Lead Store, which sells them, March 20, 2026, [4] |
| All Service Leads, Signature Roofing Lead | $3.00 (150 minimum); one rate at every quantity; maximum 2,000 | Not resold: each lead is sold to one roofer | A list of homeowners who asked about a roof 30+ days ago, delivered to your account within 4-5 business days. One ZIP code, 25 to 100 mile radius. Price source: our price list, October 1, 2026, [14] |
| All Service Leads, Roofing Inbound Call | $150.00 (5 minimum; maximum 100) | A connected call to one contractor: you | The homeowner is on the line when you pick up. Completed within 5 business days. Price source: our price list, October 1, 2026, [14] |
Do sole-buyer leads cost more than shared leads?
Yes, in every 2026 source that prices both. ActiveProspect puts single-contractor leads at $150 to $300+ against $75 to $110+ shared; Built-Right Digital puts them at $100 to $300+ against $15 to $60.
| Source | Shared lead | Single-contractor lead | Also reported | Date and source |
|---|---|---|---|---|
| ActiveProspect | roughly $75 to $110+ (directory and marketplace) | $150 to $300+ | - | March 2, 2026, [1] |
| Built-Right Digital | $15 to $60 | $100 to $300+ (single-contractor or paid-ad) | - | April 29, 2026, [5] |
| Website Depot | $50 to $200 | $80 to $200 | 3 to 4 competitors per shared lead; close rate 5% to 15% shared vs 15% to 25% single | July 17, 2026, [7] |
| Aged Lead Store | $20 to $75 | $50 to $150+ | 3 to 5 contractors per shared lead | March 20, 2026, [4] |
A shared roofing lead is a homeowner inquiry the seller sends to several contractors at once. Industry sources describe three to five roofers per shared lead (Aged Lead Store, March 20, 2026, [4]). A sole-buyer lead is one the seller promises to deliver to a single contractor. The higher price can still win on cost per booked job because of the lead-to-job rate. In ActiveProspect's example, a $250 lead at 25% beats a $90 lead at 5% (March 2, 2026, [1]). biddable reports shared leads booking at 8% to 15%, against 35% to 40% for single-contractor leads with fast follow-up (February 19, 2026, [9]).
What does a roofing inbound call cost?
A Roofing Inbound Call from All Service Leads costs $150 per call, with a 5-call minimum ($750 to start), a maximum of 100, completed within 5 business days. Other vendors' pre-screened live phone handoffs are published at $200 to $400 (Website Depot). Pay-per-call, billed per qualifying call under its own rules, is a related model; ActiveProspect prices it at $100 to $900 per call.
The handoff range is Website Depot's July 2026 breakdown, which also reports a 30% to 50% close rate for those pre-screened handoffs (July 17, 2026, [7]). Gorilla Marketing priced its option with full follow-up, sending only hot transfers to the roofer, at $150 per lead (September 23, 2024, [11]). The pay-per-call range is ActiveProspect's (March 2, 2026, [1]).
A Roofing Inbound Call is a homeowner already on the line when you answer. A homeowner in your area calls about their roof, and we connect them to you live on the phone. That sentence is the entire claim; we run no check on the homeowner or the property before it happens, and we do not set the appointment. A call only counts toward your order once you're connected to the homeowner for 20 seconds. A call that rings out unanswered doesn't count and doesn't use up one of your calls. A record of every call that counts lands in your account.
Order roofing leads Order Inbound Calls
What is an aged roofing lead and what does it cost?
An aged roofing lead is a homeowner inquiry sold weeks or months after it came in, not in real time, and at a lower price. Aged Lead Store, which sells them, prices them at roughly $0.25 to $1.50 per lead. Signature Roofing Leads are aged roofing leads at $3: every row is a homeowner who asked about a roof 30+ days ago, which is why a lead costs that.
Aged Lead Store describes aged roofing leads as coming "from consumers who filled out online forms requesting roofing services weeks or months ago" (March 20, 2026, [4]). Each Signature row carries name, phone number, property address and the roof issue they reported. The $3 covers residential roofing only: every row is a homeowner asking about the roof on their own home. The list is ordered by one ZIP code and a 25 to 100 mile radius, and each lead is sold to one roofer and not resold. We may send each homeowner on your list one text, with YES replies forwarded to you as a Bonus Lead Alert, and you get a guide on how to work the list.
Aged Lead Store's own worked example: $500 buys 400 aged roofing leads at $1.25 each. 80 are reached (a 20% contact rate), 16 estimates are booked (20% of contacts) and 5 jobs close (roughly 30% of estimates). The cost per closed job is $500 divided by 5, or $100 (March 20, 2026, [4]).
How do you calculate cost per booked job?
Cost per booked job is your total lead spend divided by the jobs you sign, which works out as price per lead divided by your lead-to-job rate. No third-party source we found publishes one for $3 leads. All Service Leads guarantees no result; its own estimate is 3 to 7 jobs from a 150-lead list when you call and text every homeowner several times, which is not a promise. As an illustration, not a measured rate, a $3 Signature Roofing Lead costs $300 per booked job at 1%, $150 at 2% and $60 at 5%.
Cost per lead is the amount you pay to receive one homeowner's contact information. Cost per booked job is your total lead spend divided by the number of jobs you actually sign and schedule (definitions after Built-Right Digital, April 29, 2026, [5]). All Service Leads guarantees no result, and the published rates in the table below describe other companies' leads, not ours. Built-Right Digital puts the typical cost of a booked roofing job at $400 to $1,500+ across channels (April 29, 2026, [5]).
Worked examples. Every rate except the two illustrations comes from the source named in the last column, and none of them measured All Service Leads.
| Scenario | Price per lead | Lead-to-job rate | Cost per booked job | Rate source |
|---|---|---|---|---|
| Signature Roofing Lead, illustration | $3.00 | 1%, 2% or 5% | $300, $150 or $60 | None. Illustration, not a measured rate; no third-party source we found publishes one for $3 leads |
| Lead company lead, Fixr's own example | $100 | 5% | $2,000 | Fixr, undated, [6] |
| Roofing Inbound Call, illustration | $150.00 | 10%, 30% or 50%, your call-to-job rate | $1,500, $500 or $300 | None. We publish no call-to-job rate and run no check on callers, so the rate is yours to set |
| Shared lead, Built-Right Digital scenario A | $30 | 5% | $600 | Built-Right Digital, April 29, 2026, [5] |
| Roofer's own Google Ads lead, Built-Right Digital scenario B | $150 | 33% | $450 | Built-Right Digital, April 29, 2026, [5] |
| ActiveProspect's comparison, higher-priced lead | $250 | 25% | $1,000 | ActiveProspect, March 2, 2026, [1] |
| ActiveProspect's comparison, cheaper lead | $90 | 5% | $1,800 | ActiveProspect, March 2, 2026, [1] |
| Aged lead, Aged Lead Store example | $1.25 | 5 jobs from 400 leads | $100 | Aged Lead Store, March 20, 2026, [4] |
One more published benchmark for the variables in that formula: RoofingCalculator.com's funnel (via Fixr) is a 70% to 80% contact rate, a 20% to 35% appointment-set rate and a 3% to 8% lead-to-job rate on purchased roofing leads. Fixr's page prices those leads at $20 to $180 each (undated, [6]). At $3 a lead, a 150-lead order ($450) pays for itself once one of its jobs, about a 0.7% lead-to-job rate, clears $450 in gross profit. ActiveProspect adds that the same lead can be worth $300 to a fast responder and $0 to a slow one (March 2, 2026, [1]).
Where do door knockers get roofing leads?
Door knockers get roofing leads two ways: canvassing streets cold, or buying a list of homeowners who already asked about a roof and knocking those first. Fixr lists canvassing among local marketing channels at $0 to $50 per lead. All Service Leads sells that list as Signature Roofing Leads, $3 a lead, 150-lead minimum ($450).
Fixr's canvassing range comes from an undated page [6]. A Signature list is ordered from one ZIP code and a radius of 25 to 100 miles, and it lands in your account within 4-5 business days. The smallest order, $450, is 150 addresses with a name, phone number and reported roof issue to knock before the cold streets.
- Each row carries the homeowner's name, phone number, property address and the roof issue they reported, exactly as the row came to us.
- The list is a CSV file in your account that opens in Excel, Google Sheets or your CRM; you also get a text message and an email with a link to it.
- Before you pay, the order form shows the towns your radius covers, so a crew that does not know the local geography can still buy the right area.
- One rate: $3 per lead at every quantity, from 150 up to 2,000 leads per order, with no contract, subscription or setup fee.
- We deliver the list without calling or qualifying anyone on it. The knock and the call are yours, including scrubbing against the National Do Not Call Registry under your own subscription and following calling hours where the homeowner is. We may send each homeowner on your list one text asking whether they still need help with their roof, and send you a Bonus Lead Alert if they reply yes.
- If you would rather have the homeowner already on the phone, a Roofing Inbound Call is $150 per call with a 5-call minimum ($750).
Order roofing leads Order Inbound Calls
Frequently asked questions
How much do roofing leads cost from All Service Leads?
$3 per Signature Roofing Lead, with a 150-lead minimum ($450 to start) and one rate at every quantity, up to 2,000 per order. A Roofing Inbound Call is $150, with a 5-call minimum ($750 to start) and a maximum of 100. The same price applies in every state, with no contract, subscription or setup fee, and discount codes do not apply.
Are Signature Roofing Leads shared with other roofers?
No. We don't resell our leads: each Signature Roofing Lead is sold to one roofer, and we don't sell it again to another (the full answer).
What is the difference between a $3 lead and a $150 call?
The main difference is the phone call and the connection. A Signature Roofing Lead is a $3 row in a list: the name, phone number, property address and reported roof issue of a homeowner who asked about a roof 30+ days ago. It is delivered to your account within 4-5 business days, and we deliver the list without calling or qualifying anyone on it. A $150 Roofing Inbound Call is that homeowner already on the phone when you answer, completed within 5 business days.
Why is a Signature Roofing Lead so much cheaper than the published ranges?
Because a Signature Roofing Lead is an aged list row you work yourself: the homeowner asked about a roof 30+ days ago, and the row is sold without a call made. The published $50 to $500 range (ActiveProspect, March 2, 2026) covers many channels and lead types. Among the bought leads priced on this page, only other aged leads, sold weeks or months later at $0.25 to $1.50 (Aged Lead Store), cost less. A Signature Roofing Lead is one homeowner, delivered as a row in a list with name, phone number, property address and the roof issue they reported; the knocking and calling are your work.
Is there a contract, subscription or setup fee?
No. There are no contracts, no subscriptions and no setup fees. You pay once per order at checkout, and the total is calculated on our servers from the published price times the quantity you ordered.
What is the smallest roofing lead order?
150 Signature Roofing Leads at $3 each, so $450, or 5 Roofing Inbound Calls at $150 each, so $750. The maximum is 2,000 leads or 100 calls per order.
What should you read next?
The cost per booked job calculator does the arithmetic on this page for your own rates, job value and margin. It needs no signup and sends nothing anywhere.
These apply the same sourcing rule to the decision behind the price.
- Are $3 Roofing Leads Worth It? What $3 buys and what it does not, the cost per booked job at every lead-to-job rate, and which roofers $3 leads suit, with their limits.
- How to Get Roofing Leads: 12 Channels by Cost (2026) Every cheap way to get roofing leads with published costs, from bought lists to canvassing, and why cost per booked job is the number that decides.
- How Many Roofing Leads Does It Take to Book One Job? Leads to contacts to appointments to signed jobs, with the published contact-rate research and a grid you can find your own numbers in.
- Roofing Lead Companies Compared: What They Charge in 2026 What roofing lead companies charge in 2026: published prices, minimums and how each lead arrives, every figure with its publisher, link and a date, or marked undated.
- Roofing Leads vs Inbound Calls: Which Is Cheaper Per Booked Job? A $3 list lead and a $150 inbound call, what the market calls a live transfer, priced side by side, with the cost per booked job at every lead-to-job rate.
- Exclusive vs Shared Roofing Leads: What Sole-Buyer Means What shared and sole-buyer mean in practice, the published price gap between them, and the fact that All Service Leads does not resell its leads.
Sources
- ActiveProspect, "How much do roofing leads cost?", March 2, 2026, https://activeprospect.com/blog/roofing-leads-cost/
- ActiveProspect, "Buy roofing leads: The 5 best lead providers", July 28, 2026, updated September 9, 2026, https://activeprospect.com/blog/buy-roofing-leads/
- Service Direct, "Pay Per Lead Costs For Service Companies", undated, https://servicedirect.com/pay-per-lead-costs/
- Aged Lead Store, "How Much Do Roofing Leads Cost? 2026 Pricing Guide", March 20, 2026, https://agedleadstore.com/roofing-leads-cost-guide/
- Built-Right Digital, "The Real Cost of Roofing Leads: CPL vs CPB Explained", April 29, 2026, https://builtrightdigital.com/roofing-lead-generation-cost/
- Fixr, "Best Roofing Leads: Prices, Profitability, and Conversions" (citing RoofingCalculator.com), undated, https://www.fixr.com/pros/roofing-leads
- Website Depot, "Roofing Lead Generation Companies With Top ROI", July 17, 2026, https://websitedepot.com/roofing-lead-generation-companies-with-top-roi/
- PipelineOn, "Top Lead Generation Platforms for Roofing Contractors in 2026", May 21, 2026, https://pipelineon.com/blog/best-lead-generation-platforms-roofing-contractors-2026/
- biddable, "Roofing Lead Cost Benchmarks (2026)", February 19, 2026, https://getbiddable.com/blog/roofing-lead-cost-benchmarks-2026
- Roofr, "How to Generate Roofing Leads in 2026: 15+ Strategies", undated, https://roofr.com/blog/how-to-generate-more-roofing-leads
- Gorilla Marketing, "Roofing Leads Explained: Cost, Types & How to Get Them", September 23, 2024, https://gorillawebtactics.com/how-to-get-roofing-leads/
- Hook Agency, "Top 7 Roofing Lead Generation Companies For 2026", December 31, 2025, edited January 13, 2026, https://hookagency.com/blog/best-roofing-leads-companies/
- 99 Calls, Roofing Leads price page, undated, fetched October 29, 2026, https://99calls.com/Roofing-Leads.htm
- All Service Leads, price list, October 1, 2026, https://allserviceleads.com/
- 99 Calls, "Roofing Lead Generation Costs in 2026", February 2, 2026, updated July 22, 2026, https://99calls.com/blog/roofing-lead-generation-costs-in-2026
Questions? Call or text (301) 578-2467 or talk to a team member.
Published August 30, 2026. Last updated: October 31, 2026. All Service Leads (formerly RoofRoof) is a lead-generation service and does not perform roofing work. We do not guarantee that any lead or call will become a sale.
Terms, including what is and is not replaced, are in our terms of service. Third-party figures are quoted from the sources listed above as they read on the dates given; they describe those companies' leads, not ours.