Exclusive vs Shared Roofing Leads: What Sole-Buyer Means

What is the difference between a shared roofing lead and a sole-buyer lead?

A shared roofing lead is one homeowner's contact details sent to several contractors at once. Aged Lead Store says 3 to 5 (March 20, 2026), and ActiveProspect frames it as one buyer versus 4 to 10 buyers (March 2, 2026). A sole-buyer lead is one the seller promises to deliver to a single contractor. The difference is distribution.

Two limits before you start. Every close-rate figure quoted on this page was published by a company that sells leads or sells marketing to roofers, so read them as estimates rather than measurements. And All Service Leads publishes no close rate, no return on investment and no typical result of its own, because it has nothing to substantiate one with; where this page does arithmetic on a $3 lead, the close rate in the sum is a third-party figure or a stated assumption, and it is labeled as one.

Neither term is defined by anyone except the seller using it. The same word covers a lead sent to three roofers and a lead sent to ten, and the price ranges attached to the words overlap so badly that the label alone tells you almost nothing. Website Depot puts shared roofing leads at $50 to $200 and leads routed to a single office at $80 to $200 (July 17, 2026). Reworked.ai puts shared marketplace leads at $150 to $700 (July 16, 2026), which is well above the $41 to $99 per qualified lead that VA Horizon reports for 2026 single-vendor pricing (July 19, 2026). A lead labeled shared can cost more than one labeled the other way.

In the software that actually moves these leads around, the difference is a number in a field. ClickPoint's LeadExec documentation describes a ping-post flow in which partial data goes to eligible buyers and the full contact record goes to the buyer whose bid is accepted: "Ping post allows buyers to evaluate partial lead data and submit bids before the full record is transferred" (June 24, 2026). Elsewhere on the same page, describing when to use its Reject for Not Delivered setting, the help center lists "Maximum Delivery Count is set to 1" among the conditions where that setting is commonly used. The count is a field in the software, not a property of the homeowner.

One thing worth saying about vocabulary. Buyers usually search for exclusive vs shared roofing leads, and that is the comparison this page makes. For a lead a seller promises to deliver to one contractor, this page uses the term sole-buyer throughout, because the promise is about how many buyers receive the row rather than about the lead itself, and it links every quoted figure to the original page so you can read the seller's own wording.

Does All Service Leads resell its roofing leads?

No. We don't resell our leads: each Signature Roofing Lead is sold to one roofer, and we don't sell it again to another. A Signature Roofing Lead is $3, minimum 150 leads at $450, cut from one ZIP code plus a radius.

The price is $3 a lead at every quantity, one flat rate from the 150-lead minimum up to 2,000 per order. Roofing only, United States only.

The second product is a call rather than a row. A Roofing Inbound Call is a homeowner already on the line when you answer. $150 a call, 5-call minimum ($750 to start). That call is connected to you.

Orders are placed by ZIP code plus a radius. If the radius cannot fill the order, the search widens outward from the same ZIP code until it does, so every order fills and nothing is delivered short.

The remedy is narrow, and it is worth reading before you buy rather than after. Signature Roofing Lead orders are final: a row that turns out to be unusable, such as a disconnected number, a duplicate, or an address outside your radius, is not replaced or refunded. There are no refunds and no cancellations once you have checked out. On an order placed at the current prices, the one thing we replace is a Roofing Inbound Call that drops before you and the homeowner have spoken, reported within 7 calendar days. A call only counts toward your order once you're connected to the homeowner for 20 seconds; a call that rings out unanswered doesn't count and doesn't use up one of your calls. The full terms are in our terms of service, and the two prices sit in a wider vendor price table on how much roofing leads cost in 2026.

How much more do sole-buyer roofing leads cost than shared ones?

Sole-buyer roofing leads cost roughly one and a half to three times as much as shared ones. Fixr prices a high-intent roofing lead shared with two to three contractors at $80 to $120, and the same lead delivered to a single contractor at $150 to $180. ActiveProspect puts shared marketplace leads at about $75 to $110 and sole-buyer leads at $150 to $300 (March 2, 2026).

Fixr's ladder is the cleanest comparison anyone publishes, because it holds the lead type constant and changes only the sharing. High intent: "Shared high-intent leads (2–3 contractors): $80–$120" against $150 to $180 delivered to one contractor. Affiliate: $20 to $30 shared against $60 to $70 delivered to one contractor. That is a premium of 1.65x on the high-intent pair and 2.6x on the affiliate pair at midpoints, and anywhere from 1.25x to 3.5x depending which end of each range you take, not the tenfold difference the language around these products often implies.

Across publishers the ranges collide, and sometimes invert. VA Horizon reports sole-buyer roofing leads at "$41 to $99 per qualified lead on live 2026 single-vendor pricing, or $125 to $150 per lead on volume-tier pricing with a $750 order minimum", a figure it credits to minyona.com rather than to its own data (July 19, 2026), and both of those sit inside 99 Calls' $25 to $200 range for shared marketplace leads (updated July 22, 2026). 99 Calls, which sells leads itself, puts the sole-buyer vendors it names at $40 to $550 per lead. Aged Lead Store's comparison table pairs a shared roofing lead at $20 to $75 with 3 to 5 contractors, and a sole-buyer lead at $50 to $150 and up (March 20, 2026). If you are shopping on price, the label is not a reliable guide and the quoted number is.

Here is every published figure this page relies on, in one table, with All Service Leads' own two prices in the same table as everyone else's.

Third-party figures are quoted from the pages linked beside them as they read on the dates given. They describe those companies' leads, not ours.

What does the higher price actually buy you?

A sole-buyer roofing lead buys a higher published close rate, and little else with a number on it. Website Depot reports 5% to 15% shared against 15% to 25% at one office (July 17, 2026). biddable reports shared leads booking at 8% to 15%, against a 35% to 40% rate it calls achievable on sole-buyer leads with a fast follow-up process (February 19, 2026).

The direction is consistent in every source that prices both. The size is not. On midpoints, Website Depot's pair works out at about 2x, VA Horizon's roundup of an estimated 8% to 20% against 25% to 35% at about 2.1x (July 19, 2026), and biddable's at about 3.3x, though biddable presents its higher figure as achievable with fast follow-up rather than as an observed average. LeadTruffle states the premium as 3 to 5 times the shared close rate, using the industry's usual one-word label (January 28, 2026), yet its own two worked examples on the same page are a shared lead at 12% and a sole-buyer lead at 35%, which is 2.9x, just below its own stated floor.

So the fair reading is this. Buying a sole-buyer lead very probably raises your close rate; most published estimates put the multiple between about 2x and 3.3x; and none of the publishers quoted here gives a sample size, with only VA Horizon saying where its estimate came from, which it describes as multiple independently published 2026 competitor benchmarks. The ranges also overlap. Website Depot's sole-buyer floor of 15% is exactly biddable's shared ceiling of 15%, and it sits inside Website Depot's own shared range of 5% to 15%. A well-worked shared lead beating a badly worked sole-buyer one is not a rhetorical possibility, it is inside the published numbers.

Run those ranges through the division and the overlap gets sharper. Using only Website Depot's own figures, a $50 shared lead closing at 15% costs $333 per booked job, while a $200 sole-buyer lead closing at the same 15% costs $1,333, and an $80 sole-buyer lead closing at 25% costs $320. The best shared case and the best sole-buyer case land within about $13 of each other, and the worst sole-buyer case is four times the best shared case. Position inside the range beats the label on the invoice.

How many contractors is a shared roofing lead sold to?

Published estimates put a shared roofing lead in front of three to ten contractors, and no seller quoted here publishes an audited number. ActiveProspect frames it as one buyer versus 4 to 10 buyers (March 2, 2026). Aged Lead Store says 3 to 5. Website Depot says up to four. LeadTruffle says 4 to 6. VA Horizon reports HomeAdvisor leads shared among 3 to 8 pros.

The estimates disagree because the number is a per-campaign setting, not a property of the lead. In ClickPoint's LeadExec documentation, a delivery count of one appears as an ordinary configuration value, listed as "Maximum Delivery Count is set to 1" (June 24, 2026). A seller can run a cap of three on one campaign and eight on another, in the same week, from the same source, and describe both as shared.

Two things a cap does not tell you. A cap of four is a ceiling, not a count: in a thin market the same lead may sell twice and still be described as shared with up to four. And a cap governs one sale event, not the lead's whole life; the same inquiry can be sold again later as an aged lead, which Aged Lead Store prices at $0.25 to $1.50 (March 20, 2026), long after the original buyers have given up on it.

For All Service Leads, the count is one. A $3 row is a row. You are buying the contact details, and the work is yours.

What should you ask a lead seller before you buy?

Ask a roofing lead seller six questions before you buy, each answerable with a number or a yes. They cover the maximum delivery count per lead, whether that is a cap or a target, whether inquiries are sold again later, where the inquiry comes from, the replacement policy in writing, and what happens if your area cannot fill your order.

Ask for a number rather than a word. Shared and sole-buyer are marketing labels, but a delivery cap is a configuration value somebody in the seller's operation can read off a screen in under a minute. If the answer comes back as a paragraph instead of a digit, you have learned something. A seller who will not answer the first question has answered it.

The table below is the list, why each question matters, and what All Service Leads answers. That last column is a set of claims about this company, so: the price and minimum figures resolve from the same server-side price list that charges your card, and the remedy figures are in our terms of service.

Why does answering fast matter more on a shared lead?

Answering fast matters more on a shared lead because you are racing three to ten other contractors to the same phone, not just the homeowner's attention. The odds of qualifying a lead drop 21 times between a five-minute and a thirty-minute first call (Oldroyd and InsideSales.com, 2007, reported by Expertise AI, July 6, 2026). LeadTruffle reports over 40% of roofing jobs go to whoever responds first.

The larger version of that research is Harvard Business Review's "The Short Life of Online Sales Leads", by Oldroyd, McElheran and Elkington, March 2011. As Expertise AI records it, firms contacting a lead inside the first hour were "nearly 7x as likely to qualify" it as firms that waited even an hour longer, and "more than 60x as likely" as those who waited a day or more; the average first response among companies that answered at all was 42 hours, and 23% never responded (July 6, 2026). Expertise AI is quoted here rather than the journal because the journal's own page is behind a paywall.

On a sole-buyer lead, slow follow-up costs you momentum. On a shared lead it costs you the job to a specific competitor who is holding the same row and dialing it now. Website Depot puts it plainly: shared leads are "distributed to multiple contractors simultaneously, yielding low costs but requiring hyper-fast follow-up times and triggering brutal price wars" (July 17, 2026). Its description of the aggregator side is the mirror image: "When a homeowner enters their roof replacement details into an aggregator site, the platform instantly sends their contact information to up to four local contractors."

That has an honest consequence for a $3 CSV list, and it cuts against us as much as for us. A list is not a speed product. It arrives in your account as a file, and the only clock you control starts when you open it. If your entire edge is being the first phone to ring, the list is the wrong tool, and a $150 Roofing Inbound Call, where the homeowner is already on the line when you pick up, is the one that puts you first by construction. If your edge is a crew that will make a large number of contact attempts, the list is the cheaper input.

How do you compare a $3 lead with a lead that costs fifty times more?

Compare the two by cost per booked job: divide the price by your close rate. No source we found publishes a close rate for $3 leads. As an illustration, not a measured rate, a $3 lead costs $300 per booked job at 1%, $150 at 2% and $60 at 5%. LeadTruffle's shared example, a $75 lead at 12%, is $625. Price per lead alone decides nothing.

Reworked.ai states the same rule in a line: channel cost divided by close rate equals cost per job, and it calls that the only number that matters (July 16, 2026). Everything else on this page is decoration around that division.

The second sum is the one that tells you when to stop, and it uses gross profit, not revenue. Assume, as your own number and not one from us, that a job leaves you $3,000 of gross profit. Then a $3 lead breaks even at a 0.1% close rate, one job per 1,000 leads; a $150 inbound call breaks even at 5%, one job per 20; a $250 sole-buyer lead breaks even at about 8.3%, one job per 12. Those three ratios, not the words on the invoice, are what you are comparing.

Worked examples using published close rates. Every rate below is somebody else's published figure or a labeled assumption, and none of them measured All Service Leads.

Read that table for the pattern, not for a promise. A cheap lead survives a low close rate in a way an expensive lead cannot: at 1%, a rate no vendor would ever print, $3 leads still cost $300 per booked job, which is what a $150 inbound call costs at a 50% close rate. That is the real argument for a $3 product, and it is an argument about arithmetic, not about lead quality.

The constraint the arithmetic hides is labor. Our smallest order, 150 leads at $3, is $450, and it is also 150 phone calls or 150 doors that somebody on your payroll has to work, plus scrubbing the numbers against the National Do Not Call Registry under your own subscription and following your state's calling-hours rules. A sole-buyer lead at $150, and an inbound call at $150, are among other things ways of buying that work instead of doing it. If your crew has spare hours, cheap leads turn those hours into pipeline. If it does not, they turn $450 into an unopened CSV. That is the decision, and no price list can make it for you.

All Service Leads publishes no close rate of its own. Substitute your own and rerun the division before you buy anything from anyone, including us.

Frequently asked questions

Sources

1. ActiveProspect, "How much do roofing leads cost?", March 2, 2026, https://activeprospect.com/blog/roofing-leads-cost/
2. Fixr, "Best Roofing Leads: Prices, Profitability, and Conversions", undated, https://www.fixr.com/pros/roofing-leads
3. Website Depot, "Roofing Lead Generation Companies With Top ROI", July 17, 2026, https://websitedepot.com/roofing-lead-generation-companies-with-top-roi/
4. LeadTruffle, "Roofing Lead Generation: The Complete Guide for 2026", January 28, 2026, https://www.leadtruffle.co/blog/complete-guide-roofing-lead-generation-2026/
5. Aged Lead Store, "How Much Do Roofing Leads Cost? 2026 Pricing Guide", March 20, 2026, https://agedleadstore.com/roofing-leads-cost-guide/
6. VA Horizon, "Roofing Lead and Appointment Cost Statistics (2026)", July 19, 2026, https://www.vahorizon.site/roofing/statistics/lead-costs/
7. Reworked.ai, "How Much Do Roofing Leads Cost?", July 16, 2026, https://www.blog.reworked.ai/how-much-do-roofing-leads-cost/
8. biddable, "Roofing Lead Cost Benchmarks 2026", February 19, 2026, https://getbiddable.com/blog/roofing-lead-cost-benchmarks-2026
9. 99 Calls, "Roofing Lead Generation Costs in 2026", updated July 22, 2026, https://99calls.com/blog/roofing-lead-generation-costs-in-2026
10. ClickPoint Software, LeadExec Help Center, "Ping Post Lead Distribution Explained", June 24, 2026, https://leadexechelp.clickpointsoftware.com/en/articles/15634591-leadexec-ping-post-lead-distribution-explained
11. Expertise AI, "Speed-to-Lead Statistics, Verified, With Folklore Debunked", July 6, 2026, https://www.expertise.ai/stats/speed-to-lead-statistics
12. All Service Leads, "Price list and product description", October 1, 2026, https://allserviceleads.com/

Keep reading

• How much do roofing leads cost in 2026
• Roofing leads and inbound calls
• Frequently asked questions
• Coverage by state
• Do Not Call rules for roofing leads

Buyer guides

• Roofing lead companies compared
• How to get roofing leads
• Roofing leads vs inbound calls
• Are $3 roofing leads worth it?
• How many leads it takes to book one job
• Do Not Call rules for roofing leads